Mz Shyneka is a renowned entertainment personality and media host, known for cultivating personal relationships with both international and local celebrities. With a distinctive flair for fashion, she has built a reputation as a key figure in the Atlanta entertainment scene, networking with industry executives and hosting major events and clubs. She created the "Word On the Streetz" brand, a news segment that ran from 1999 to 2021, which now continues through her Morning Takeover show on Streetz 94.5 with Yung Joc. In 2019, Shyneka made her TV hosting debut on TV One's Uncensored after-show. As a brand ambassador, she regularly supports businesses and hosts events featuring top artists and cultural figures.